Jeff Rose is the CEO of Good Financial
Cents, a personal finance platform and blog
that simplifies complex money topics and
helps millions build smarter financial habits.
A Certified Financial Planner™ and former
CEO of Alliance Wealth Management, he is
also an Iraq combat veteran who served
nine years in the Army National Guard,
including a deployment to Iraq in 2005. Jeff
authored Soldier of Finance, contributes
regularly to Forbes, U.S. News, Business
Insider, Entrepreneur, and CNBC, and has
built Good Financial Cents into a top-ranked,
award-winning finance blog. Today, he
continues to teach actionable wealth-building
strategies — combining his military-honed
discipline with financial expertise — to guide
readers toward financial freedom and
disciplined money habits.