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Use these LinkedIn summary examples to craft your own.


Scott Mann:


“I am a Green Beret, entrepreneur, speaker, and author who combines 23 years of Army experience with a successful business and personal life framework to build elite leaders skills and make a deep impact on the world.


“Amateur Hour” for leaders is over.


My goal is to build a tribe of leaders from government, corporate sector, and households that step up and lead my children to a better and braver future.


This is what I am building in my tribe. I am drawing from my Green Beret life experience and full body of work to train and produce the most relevant leaders of the 21st century. We’re a small, but powerful tribe.


Check out and see if you have what it takes to join our tribe of leaders.”


Josh Ochs


“With a background in brand marketing at Disney and a love for all things technology, Josh Ochs advises some of the world’s best brands on how they can use social media to find new customers, nurture existing relationships and tie each campaign back to the bottom line. As the grassroots founder of, the direct response team that manages Facebook, Twitter & LinkedIn for over three dozen brands, Josh is leading the industry with customer centric campaigns that blend traditional sales methods with new technology.


Josh outlines many of his counter-intuitive marketing techniques in his bestselling book: “Light, Bright and Polite” In his book, Josh shows brands how to keep their social media messaging safe and effective.


Josh has worked with some of the best brands in the business, including advising Disney ABC on marketing, managing social media campaigns for Neutrogena skiniD, Palms Casino, and developing a nationwide social media formula for publicly traded Emmis Communications (Parent company to a dozen leading radio properties). Josh prides himself in helping brands focus less on technology and more on messaging that resonates with a customer. There’s no talk of “buzz” or “strategy” with Josh, instead he focuses on building tactical plans and making each campaign contribute to the bottom line. Josh frequently speaks at marketing conferences nationwide and shares his unique grassroots approach with businesses of all sizes.


In 2009, Josh was nearly elected to city council in Hermosa Beach, CA, gaining 70% of the votes required to win a seat in the local election. As the youngest person on the ballot with limited resources, Josh assembled a grassroots team to help him walk to over 3,000 homes to meet voters on their doorsteps and followup using social media.


Josh has been quoted and featured as a source in Forbes, CBS News, KTLA, KFWB Radio and is a guest lecturer at USC and UCLA. He lives and works in Los Angeles where he was born and raised.


Joe DeSena (Founder of Spartan Race)


“Joe DeSena founded Spartan Race in 2010 and has since grown the brand to be the world’s leading obstacle racing company with over 170 events in 25+ countries, 1 million-plus global participants, key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products. Joe has been a lifelong entrepreneur, from selling fireworks at age eight, to building a multimillion-dollar pool business in college, to founding a Wall Street trading firm. An accomplished athlete, Joe has competed in every extreme sports adventure he could find, racing more than 50 ultra-distance events in his athletic career.


Gritty. Resilient. Passionate. Spartans aren’t soft. Spartans overcome obstacles. And yes, Spartans burpee.


Spartan is a sport, community, a philosophy, a training and nutrition program – with daily advice, a podcast, a series of books, an activity for kids, workout gear, a media channel, an NBC Sports series, a digital magazine, and a timed obstacle race.


Reebok Spartan Race is innovating obstacle racing on a global scale. With more than 130 races around the world annually – we offer three core races each escalating in distance, obstacle count and challenge level. The Spartan Sprint (3+ miles/20+ obstacles), the Spartan Super (8+ miles/ 25+ obstacles) and Spartan Beast (12+ miles/ 30+ obstacles). Courses are riddled with signature obstacles: mud, barbed wire, walls, rope and fire. Challenge yourself to complete all three and become part of the TRIFECTA tribe.


We also offer a kids race (½ – 1 mile), Special Spartans (for racers with intellectual and/or Developmental Disabilities), and for those who looking to push themselves even further, the Hurricane Heat (bootcamp-style challenge) and the Ultra Beast (26+ miles, 60+ obstacles).”

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