Marketing and Engagement Advisor
For almost two decades, Risa Sherman has helped companies, brands and nonprofits advance their missions and differentiate themselves through breakthrough cause campaigns and public-private partnerships. Her areas of expertise include strategic philanthropy, cause marketing, public/private partnerships, employee volunteerism, and corporate social responsibility. At The Boston Beer Company, Risa oversees all philanthropy across multiple brands including the company’s award-winning initiative, Samuel Adams Brewing the American Dream, a program she helped create in 2007 as a consultant to the brand. The daughter of a former small business owner and a self-ascribed craft food and beer enthusiast, Risa has found her professional “happy place” in this role. Prior to joining Boston Beer, Risa was a Senior Consultant at Cause Consulting where she worked on Cause and CSR strategies for clients such as ARAMARK, New Balance and Keurig. Earlier in her career, Risa was a principal and strategist at PowerPact and a member of the Cause Branding practice at Cone Communications. She is a graduate of Boston University’s College of Communications and holds a master’s degree in Communications from the S.I. Newhouse School of Public Communications. Risa is a founding board member of the national nonprofit A Kids’ Brain Tumor Cure Foundation and is an advisor to numerous nonprofits including American Dream U, Accion, CommonWealth Kitchen, Baby Basics, and Media Girls. She is also a member of the Executive Advisory Committee of WBUR, Boston’s public radio station. Risa is trained in cultural proficiency and is a founder of the Needham Diversity Summit.