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Risa Sherman

Marketing and Engagement Advisor

 

Risa ShermanFor almost two decades, Risa Sherman has helped companies, brands and nonprofits advance their missions and differentiate themselves through breakthrough cause campaigns and public-private partnerships. Her areas of expertise include strategic philanthropy, cause marketing, public/private partnerships, employee volunteerism, and corporate social responsibility. At The Boston Beer Company, Risa oversees all philanthropy across multiple brands including the company’s award-winning initiative, Samuel Adams Brewing the American Dream, a program she helped create in 2007 as a consultant to the brand. The daughter of a former small business owner and a self-ascribed craft food and beer enthusiast, Risa has found her professional “happy place” in this role. Prior to joining Boston Beer, Risa was a Senior Consultant at Cause Consulting where she worked on Cause and CSR strategies for clients such as ARAMARK, New Balance and Keurig. Earlier in her career, Risa was a principal and strategist at PowerPact and a member of the Cause Branding practice at Cone Communications. She is a graduate of Boston University’s College of Communications and holds a master’s degree in Communications from the S.I. Newhouse School of Public Communications. Risa is a founding board member of the national nonprofit A Kids’ Brain Tumor Cure Foundation and is an advisor to numerous nonprofits including American Dream U, Accion, CommonWealth Kitchen, Baby Basics, and Media Girls. She is also a member of the Executive Advisory Committee of WBUR, Boston’s public radio station. Risa is trained in cultural proficiency and is a founder of the Needham Diversity Summit.